ERA Names Genie’s Z-60/37 Hybrid Boom Rental Product of the Year


Terex Aerial Work Platforms’ Genie Z-60/37 FE hybrid articulating boom lift was awarded “Rental Product of the Year” by the European Rental Association at the European Rental Awards last month in Amsterdam.

“This is a true four-by-four hybrid machine designed for indoor and outdoor use and with low fuel consumption,” said the judges.

“The ERA ‘Rental Product of the Year’ stamp has long been synonymous with product excellence and innovation that guides fleet owners to the best new products on the market,” said Joe George, Genie vice president and managing director, Terex AWP EMEAR. “We are delighted to have won this award, which is a tribute to the entire global team involved in the design, engineering and manufacturing of the Genie Z-60/37 FE boom. This machine takes hybrid technology to a whole new level, and the recognition of ERA validates that Genie’s legacy of more than 50 years supporting the growth of the powered access industry by driving innovation and introducing pioneering technology is the right approach for our rental partners and their customers.”

“As a result of its unique three-phase AC power system, the 20 meter (65 feet, 7 inch) Genie Z-60/37 FE boom is the first and only true high performance hybrid unit on the market,” added Adam Hailey, director product management, Terex AWP. “Providing the choice of two modes of operation, this machine offers rental companies a versatile, sustainable and powerful ‘two-in-one’ solution adapted to indoor as well as outdoor applications, even where onsite electric power is not available, besides offering the economy of between 15 to 30 euros of fuel a week and running more than eight hours with just a full bunk of battery charge overnight.

“While capable of delivering the power of traditional 4WD diesel machines, thanks to its two interchangeable operating modes, the Genie Z-60/37 FE only utilizes the fuel or electricity it needs – as efficiently as possible. To extend run time it also stores energy produced during braking to recharge its batteries, further maximizing range. Even the hydraulic system has been specially designed and tuned for optimal efficiency. For rental companies, this machine needs less maintenance than diesel-only machines, but the bottom line is increased rates of utilization while remaining sustainable, which is just what they are looking for to rise to the challenges of today’s increasingly competitive and environment-friendly market.”

Genie also won the Bronze Award for RER’s Innovative Product Award for its Z-60/37 FE and DC boomlifts in December, 2016.


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